The extensive growth of Instagram displays the increased competition among entrepreneurs to boost their Instagram followers organically. While the platform is an excellent opportunity for influencers and businesses across different industries to build their network and online presence, staying relevant and engaging on the platform is just as challenging.
Brands across the globe are leveraging this exceptional platform to increase their sales. Increase your Instagram followers, and you will see increments in your sales. However, what makes Instagram quite a catch for businesses is that it can target a much broader audience.
10 Powerful Tips to Increase Your Instagram Followers Organically in 2023
Several strategies and practices go hand in hand when it comes to increasing your Instagram followers, especially when you want to do so organically. Read ahead to learn some of the best ways to improve your visibility on Instagram and build more followers over time.
1. Engagement is Key to Increase Your Instagram Followers
Creating engaging content and speaking to your prospective consumers is one of the most crucial aspects. In a competitive era like today’s, engagement plays a critical role in ensuring that you’re creating an impact on your audience.
Instagram users are always attracted to liking and commenting on your posts if they are worth glancing at. Thus, you might want to consider creating content that is as interactive as it can get to grab the attention of your followers.
A few ways to create exciting content, including
- Create relatable content. Posts that move your audience in a way nothing else can is the best way to build your followers. To do this, make sure that you’re familiar with who your audience is and what they’re interested in.
- Make sure that you upload video content consistently. Instagram is an all-inclusive platform that has comparatively amplified video content viewers.
- Make sure that you also post about ongoing trends.
- Lastly, a great tip most experts might give you is to understand the Instagram algorithm and incorporating hashtags for growing followers.
2. Conduct Thorough Research On Your Target Audience
There’s no shortcut to boosting your follower base on Instagram. It is a long yet worthwhile process. One of the best ways to increase your followers on Instagram is to get to know your prospective consumers better.
There’s no use in promoting content amid a crowd not interested in investing in your brand. Instead, doing in-depth research to analyze who your prospective customers are is a great way to identify what content you must create to attract that audience.
Here are a few ways to analyze who your target audience might be
- Do a deep analysis of the demographics of your followers. From the location, age, and gender to similar factors, research is the ultimate key to identifying followers who might become your long-term investors.
- Make sure to watch out for your competitors. First, examine the content they are creating and how much engagement it gets. Then, use these insights to focus on what content you should make, what you should improve, and what you should maintain.
- Make sure to interact more and more with your content. Ask questions or feedback to get direct information from your consumers on what they’re interested in. Also, research what most of your followers are interested in to create content accordingly.
3. Schedule Your Posts Precisely
One of the most pivotal elements to remember is to schedule your posts. To gain information on what defines engaging with your customers, you will want to analyze when your customers are most active during the day.
It is best suggested that you plan and create a schedule for your posts for at least a week. Ideally, it would be best to remember to choose the right time to post your content.
Posting when your viewers are most active can ensure maximum interaction on your posts, which can, in return, help you increase your Instagram followers.
4. Optimize Your Instagram Content
Content is, without a doubt, the most vital tool that you can use to gain more followers and simultaneously boost sales. However, there are specific rules and guidelines you must be well aware of when creating content for your Instagram.
As previously stated, getting clarity on how the Instagram algorithm works is essential to ensure you reach as many people as possible. Instagram’s algorithm plays a fundamental role in determining which posts appear first on a user’s feed.
Consistently coming up with new and evolved ideas for your content, monitoring the behavior and interests of your prospective consumers, and further creating relatable content are essentially some areas that you want to focus on.
Additionally, you must ensure optimizing your visual content. The content you draft for your Instagram, be it in a video or image form, should be optimized for optimal results. Using a high-quality Instagram video editor in this context for short videos is an excellent approach to creating content that is pleasing to the eyes.
Make sure you also consider other essential factors, such as creating short yet impactful content, publishing during optimal durations, etc.
5. Share Your Instagram Profile/Posts on Other Platforms
One of the best ways to reach a much larger audience is to share your Instagram posts on other platforms. Do not miss out on publishing your posts on different social media platforms to gain more interaction. Additionally, you can even share your Instagram profile link as well as your post links.
Popular platforms such as Facebook, LinkedIn, Twitter, and so on have exceptional potential to grow your online presence and, ultimately, your Instagram followers. From sharing your Instagram handle on your YouTube videos to designing a post about a competition or Q&A that you might be hosting on Instagram, play with your ideas as much as possible.
Furthermore, you can even include embedded links to your Instagram posts on various social media channels. The key is to subtly add your Instagram post links or profile handle on distinguishing platforms to attract more people with similar interests to follow your Instagram page.
This is another best way to Increase your Instagram Followers with targeted and lifetime audiences.
6. Always Add Something Different
Staying unique is critical to boosting your follower base on a popular platform such as Instagram. Creating content that stands out from others is a great way to grab the attention of your viewers.
There may be instances wherein you might have analyzed Instagram’s algorithm, published content at the right time, and even designed elegant visuals. Even so, why aren’t you receiving enough engagement on your posts?
Well, the main reason for this can be simply that your content is more or less the same as most posts on Instagram.
Here are some ways to change this.
- Instagram Stories – A great way to display your brand’s mission or even tell your story is to make the most of the Instagram stories feature. Stories are unquestionably the most influential when getting your audience’s attention.
- IGTV videos – Make sure to invest your time and energy into creating IGTV videos. This feature of Instagram is highly underrated, and online businesses can use it to do promotions or even takeovers with influential personalities.
- Giveaways or Contests – It is also wise to get your users to check your page more often when you include elements such as contests and giveaways. Every consumer is attracted to gifts, and this can, in return, boost your brand visibility.
- User-generated Content – Make sure to include user-generated content to attain optimal brand awareness. User-generated content is an unbeatable way of showcasing your brand’s trustworthiness and authenticity.
- Sneak Peeks – Lastly, create sneak peek videos or Instagram stories to generate curiosity among your audience so that they come back to your page now and then to see what you plan to come up with.
7. Make the Most of Influencer Marketing
Well, influencer marketing is undeniably an ultimate win for your brand. This will not only increase your Instagram followers but also stay impactful on Instagram.
Along with making content for your Instagram, getting influential people with a good number of followers to make your content is just the approach you should take toward building your brand’s online presence.
Doing enough research to find the right influencer and further convincing them to make content for your company is key to attracting many potential customers.
8. Stay Consistent With Your Content
Marketers must ensure staying consistent to build their follower base organically. As the saying goes, consistency is the key to success; this applies here too. You cannot achieve optimal benefits in the short term, although it isn’t entirely impossible.
Growing a follower base is all about being consistent with your content. Ensure you spend enough time, resources, and effort creating your content. Make sure that every post that you publish is not only eye-catching but also authentic.
9. Aim to Get Featured on Popular Instagram Accounts
Apart from the tips mentioned earlier, a great way to build your followers over time is to get featured on popular accounts. Then, you can very smartly influence the followers of these accounts into listening to what you have to say.
An excellent way to get influential accounts to notice you is to create engaging content that gains enough spotlight. You can also collaborate with brands of your size and promote each other’s products and services. This way, you can increase your Instagram followers.
10. Stay True to Yourself
Last but not least, make sure that you stay authentic. Faking your brand’s identity and overdoing it can only harm your chance of building your followers.
Make sure you have a story to tell your followers so that they are inspired and intrigued to stay tuned to what your brand has to offer.
Plagiarism-free, meaningful, and interactive content will help you attain your desired results over time.
Building your Instagram followers organically – is a comprehensive yet worthwhile process. It requires structured planning, the right editing tools, consistent monitoring, and several other elements to ensure your efforts are worth it.
The benefit of having a good number of followers on your Instagram page is impressive. According to the latest official stats, Instagram has roughly 1 billion monthly users. The tips mentioned above on how to increase your Instagram followers Organically are some of the most effective ways that you can utilize to boost your Instagram follower base.
The more followers you will have on Instagram, the more traffic you can drive to your various platforms, such as your YouTube channels or blogs. Make sure you read each of these tips carefully to get the hang of how exactly you can get more followers on Instagram.
This guide should help you create an outline for slowly but effectively reaching more people to invest in your brand.